These fun airplane-window ads were created by Leo Burnett in São Paulo for Fiat.
Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accommodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday.
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