WWF France presents a visual reminder of the importance of trees to the atmosphere in “Lungs”, a print advertisement developed by TBWA\Paris. The tag line: “Before it’s too late”.
Prolam Y&R , Santiago produced this large-scale billboard showing refugees fleeing from a flood in Asia, with dozens of air conditioners peeping out from a refurbished building. It was produced to raise conscience regarding global warming. The line ” El aire que enfría tu hogar, calienta el mundo” (THE AIR THAT COOLS YOUR HOME HEATS UP THE WORLD), was used to help convey that climate change is also due to excess of carbon dioxide in the air.
This eco-ad utilizes the movement of shadows on a billboard to demonstrate how global warming will lead to rising water levels with a shaped canopy and the shifting sun.
heck out this brilliant World Wildlife Fund ad campaign in the form of bathroom towel dispenser! Demonstrating that Saatchi and Saatchi is the undisputed king of transforming advertising into an art form, this genius PSA integrates a crucial environmental message into the built environment. Shown above is the latest example of clever marketing concept ingeniously integrated into the most banal space: a public restroom. These paper towel dispensers have a cut out the shape of South America through which a stack of green paper towels illustrates the green rain forest canopy of the continent. As the paper towel dispenser is slowly emptied of its green paper towels, we see the greenness slowly drained out of South America, symbolizing the nasty environmental impact of disposable paper towels.
Creative WWF series of print and online advertising. The design is great and the idea is even better! The message is “You can’t afford to be slow in an emergency”.
Denver Water Authority’s excellent marketing has no plans of slowing down. The company’s new campaign, from Denver’s Sukle Advertising & Design, frames TV and outdoor placements around the tag line, “Grass is dumb. Water 2 minutes less. Your lawn won’t notice”
Look how much carbon monoxide you’ll keep out of the air we breathe by not driving for just one day.” That’s the message that was displayed on the giant black cloud attached to a car’s tailpipe after being inflated with a day’s worth of exhaust. This guerrilla ad by WWF appeared in China in 2007.
This controversial ad had the slogan “the tsunami killed 100 times more people than 9/11.The planet is brutally powerful. Respect it. Preserve it”.
According to some sources, the WWF did not commission this ad. It was a South American firm called DDB that was attempting to land an account with the animal non-profit NGO. According to the National Enquirer, after the ad was outed by the site AdFreak.com, WWF immediately issued a quick denial of purpose. Calling the ad “offensive and tasteless”, the World Wildlife Fund claimed it didn’t authorize the ad. “SUMMARILY REJECTED” was what WWF told the creative team behind the print terror concept.
While DDB Brazil apologizes for the ad’s creation, they still claim it was approved for publication by the local branch of the WWF.
For over 70 years now SAFE has been the voice for all animals, helping expose animal cruelty and abuse as well as fighting against animal testing across the world. The organization mainly uses public awareness campaigns (and advertisements) and political lobbying to expose and question the needless use of animals in cruel experiments and commercial exploitation. The ads above specifically target the latter, provoking questions about the use of animals as scarves, boots and other leather goods, and so on.
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